SASC Coaching and Instruction Staff

Please contact a coach of your choice for program availability and lessons.

 Technical and Choreography Coaching Staff  

Don Cowan, Director

NCCP level 3 Certified National. Partial 4/5. 30 years + coaching experience with skaters reaching Nationals. In those 30+ years I have worked with skaters reaching National Level Competitions with Provincial Champions in SK, MB, and AB. eg. Tomorrow's Champions, Junior Nationals, National U10 Youth Camp.

Eighth Figure, Gold Freeskate, Gold Dance, Junior Competitive Singles and Dance, Novice Competitive Pairs, and National Competitor. AB Team Coach for Canada Winter Games 2007(Whitehorse,YK), 2011(Halifax,NS)) AB Team Coach Mentor Coach Level 1 and 2. NCAP World Figure Skating Championships, London 2013. Other; Professional Powerskating Instructor Jr/Pro Am level experience, AB, BC(Enderby, Salmon Arm, Comox, Powell River). Owner/Operator of Potential Specialized Hockey Programs(13 yrs). Experience in Retail, Marketing, Design, 6yrs. Child Youth Care Worker (High Risk Behaviour Team) 7 years in Lethbridge, AB.



Deb Lyon

NCCP Level 3 Certified National. 30+ years coaching with Provincial Competitive Coaching, Nat'l & Internat'l experience. Novice singles competitior with Gold Test accredited in Skills & Dance. Currently focusing on Competitive Singles Freeskate, development of PreStar to Star 5 and Low and High Dance Test instruction. Knowledgable with CPC system & current competitive & StarSkate technical requirements. B. of Sc. & B. of Ed.



Ben Ferreira

NCCP Level 3 Certified National. Ben Ferreira coaches all levels of skaters with an emphasis on technical expertise from ’fundamentals to finish’. Using Dartfish Video and Pro-Motion Harness technologies combined with his extensive skating experience and knowledge, Ben Ferreira provides a unique teaching style to his clients. Ben is a.. Seven-time Canadian National Team Member Three-time Canadian World Team Member. 2004 Canadian Senior Men's Silver Medalist Two-time Canadian Senior Men Bronze Medalist Top 13 at Worlds 2004 Skate Canada International Silver Medalist. 10 years presenting and leading Seminars across North America - designing new and progressive ‘Master Class’ seminars with SkatingSuccess™. After retiring from International Competition in 2006, Ben was hired as the Head Skating Professional at the Royal Glenora Club in Edmonton CANADA. Currently Ben consults with the St.Albert Skating Center and the Ice Palace FSC in Edmonton where he provides Dartfish consulting services for skaters such as the 2013 Canadian Ladies Champion Kaetlyn Osmond. Since 2002 Ben has been a demonstrator/facilitator at the Mariposa School of Skating in Barrie Ontario and has been a demonstrator/facilitator of G2C seminars in Canada and the United States. Using his expertise and technology enhanced approach, Ben provides an in depth learning experience to every lesson and seminar he instructs. With excellence in mind, Ben brings together the athlete management, yearly planning, daily training, and detailed skill analysis together in a synthesized approach to his athlete centered coaching style and delivery of SkatingSuccess™ Seminars.

$17.00/15min      $18.50/15min(Consulting work, Dartfish/pole Harness Lessons)


Jadene Ferreira

NCCP Level 3 Certified National & Choreographer Skating Success™ Inc. Co-Founder, Creative Director BA Psychology, York University 2006 A National Level Choreographer since 2003, Jadene has cultivated her own unique approach to figure skating choreography and delivery of content to skaters across Canada. Now, as the Co-Founder & CDC of Skating Success™ Inc. (, Jadene leads the Master Class Series events with her Business Partner and husband, Ben Ferreira. As a former competitive figure skater, achieving Triple Gold and Senior Ladies Competitive Status, along with her many years of dancing in a variety of disciplines, her training and development have given her a diverse skill set to draw from when creating ‘Movement Art’ both on and off the ice. Services Include: • Contemporary Choreography of individual & group routines • Performance Coaching Services for personal performance • Custom Costume Design; Dress line also available at ProSkate™ Edmonton • Personalized Choreography Videos – keep the learning going after your on-ice session and refine your artistic development • Personalized Make-Up Videos – achieve individual make-up look to compliment choreography of program for competition • Music Editing – Music research, editing, copies for client By sharing her knowledge and passion, Jadene continues to empower athletes to experience and express their own personal performance style through freelance Contemporary Choreography & Performance Coaching Services.

St. Albert Skating Centre Chorography rate: $70.00/HR ($17.50/15min) + GST *Prices of other services available upon request CONTACT:



Alexa Arrotta

NCCP Level 1 Certified + CanFitPro Personal Trainer. As a Former Senior National Ice Dancer, stroking, edges, and choreography are Alexa’s strength and passion. Graduating from York University with a Bachelor of Arts Degree in Humanities/Child Studies, and also a CanFitPro Personal Trainer, Alexa has an immense amount of knowledge when it comes to skaters and what is needed mentally and physically. Former Skate Canada Junior National Ice Dance Team and Alternate for Junior Worlds, Top 6 at Senior Canadian Nationals, Former FreeSkater, and competed Nationally from 2007-2013. Having trained at world renown facilities like Mariposa, Lyon France, and Detroit Skating Centre, Alexa takes techniques and incorporates them into her own coaching strategies. With stroking and edges being essential to any skater, Alexa has worked with hockey players from the ages of 8 to Professionals in Europe. 



Shaylyn Hunter

NCCP Level 1 Certified. CanSkate Coordinator and Ice Dance Coach

6 Years Coaching Experience, Diamond Dance, Gold Skating Skills, Gold Interpretive, Junior Silver FreeSkate, 4th year University of Alberta Student

$9.50/15 min


Jessica Bennet

NCCP Level 1 Certified. 3 years coaching experience. Jessica has her Junior Competive Freeskate, Gold Dance, Gold Skating Skills, Gold Artistic. Competed provincially. Jessica has a B.of Education Degree from the U of A and has been working with Edmonton Public Schools for the last 4 years as a Early Education and Kindergarten teacher.

$8.25 /15min



Hayley Zabolotniuk

NCCP Level 1 Certified. CanSkate Coordinator. 6 Years of Coaching Experience. Gold Freeskate, Gold Dance, Gold Skating Skills, and Gold Interpretive. Graduation student at the University of Alberta, studying Bachelor of Kinesiology and Education. Member of the St. Albert Skating Centre 12 years. AFLCA group exercise specialty leader.




Teryn Coley

CanSkate Trained. 3 years coaching experience. Gold Freeskate, Gold Dance, Gold Skating Skills, and Gold Interpretive. Teryn has 16 years of skating experience and competed at the Senior Ladies competitive level. Teryn is currently working towards her Bachelor of Kinesiology at the U of A.



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